WHO WE ARE?

Cobaya was born out of a passion for mountains, snowboarding, and creativity. It all started in Mendoza, Argentina, where Tomás Innocenti discovered his first roots in snow and outdoor life. At age 18, a trip to Arinsal, Andorra, marked a turning point: the mountains ceased to be just a landscape and snowboarding became his identity.

Later, in Granada, Spain, while studying graphic design, Tomás founded Cobaya. Designing caps became a way to express the fusion of mountains, streets, friendship, and visual culture. Granada was a laboratory: snowboarding events, skateboarding meetups, graffiti workshops, clothing customization, even a snowboarding short film. Cobaya was never just a product; from the beginning, it was community and creativity.

Today, from Innsbruck, Austria, Cobaya breathes again in the heart of the Alps, surrounded by new mountains, new scenes, and renewed energy. The spirit remains intact, but the vision is broader: more experiences, stronger connections, and a deep desire to contribute. Cobaya is an excuse to build community, support emerging talent, and give back to snowboarding and skateboarding everything they gave us.